BedVoyage
A wellness focused bamboo bedding and bath brand | Sold at Nordstrom, Macy's, Costco, Target, and 40+ countries worldwide
Creative Direction • Brand Strategy • Product Development • Growth Marketing
BedVoyage had the product. It needed the brand.
I led strategy, creative direction, product expansion, and marketing that transformed BedVoyage into a scalable lifestyle brand
112% business growth • $3.1M first-year category revenue • 40+ countries
Repositioned BedVoyage from a single-category brand into a multi-category wellness lifestyle brand
Brand Positioning
Built around one clear promise: cooler sleep, better materials, and a brand that became part of customers' nightly routine
Product Development
Built the product foundation that made the brand story credible, from fiber to finished line
Engineered for Performance
Optimized bamboo fabric construction for softness, durability, and cooler sleep
Result: Enabled $3.1M in first-year category revenue
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Twill weave engineering
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Fiber performance testing
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Bamboo-cotton fabric development
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Brand & Conversion System
Designed a mobile-first e-commerce experience connecting product education with conversion
Sleep Quiz
Personalized Product Discovery
Designed a personalized quiz experience connecting paid media, landing pages, email, and ecommerce into one customer journey.
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145K visitors
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76K quiz completions
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36K new subscribers
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17% purchase conversion
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4.9x ROAS
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Retail & Distribution Impact
Expanded BedVoyage across DTC, national retail, hospitality, licensing, and specialty channels through product development, packaging systems, merchandising, and category strategy
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Costco → scalable retail packaging systems
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Macy’s → in-store merchandising strategy
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Nordstrom → lifestyle category expansion
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UnCruise → hospitality/private label programs
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Little Bipsy → licensed children’s collections
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AquaQuip → specialty bath retail
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Interior Design → design trade applications
Grew market share 15% through insight-driven channel and customer segment strategy
Distributed across DTC, retail, hospitality,
and international channels in 40+ countries
