Rocket Farms
A lifestyle plant and floral brand built for national retail | Sold at Trader Joe's, Costco, Safeway, Home Depot, Lowe’s, Walmart, Target, Albertsons, Kroger, Fred Meyer, Starbucks, and 100+ Floral/Garden Centers nationwide
Brand Strategy • Packaging Design • Retail Systems • Spatial Experience
Rocket Farms had the plants. It needed the vision.
I led strategy, packaging, retail systems, and experiential design that transformed a commodity grower into a scalable lifestyle brand
53% category growth at Trader Joe's • $1.7M new brand revenue • 42% channel growth
Retail Brand System
Developed scalable packaging templates across multiple plant categories, creating a consistent retail system that adapted across seasonal programs and national retail environments
Packaging Design System
Developed a scalable private-label retail program for Trader Joe’s and Charles Shaw that paired succulents with wine merchandising. Designed packaging and display systems built for high-volume rollout, seasonal rotation, and consistent in-store presentation
Retail Environment & Experience Design
Retail Design • Merchandising Systems • Spatial Experience
Every display: easy to execute, impossible to ignore
